Web strategy & development · Sacramento
I build and look after websites for a handful of businesses at a time.
Independent web design and development in Sacramento. Currently working by referral.
Selected work
A few things I’ve designed, built, and run.
Client sites, products, and my own businesses — the same standard on all of them: fast, findable, and easy to keep up.
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Product design
SquadCast (opens in a new tab)
Design for SquadCast, the in-browser studio podcasters use to record remote interviews in studio quality (now part of Descript). Product UI, brand system, and the marketing site.
- Product UI
- Brand
- SaaS
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Client · E-commerce
NorCal Corals (opens in a new tab)
Custom WordPress storefront for a Redding coral shop — WYSIWYG frag listings, address and hours up top, and local schema so nearby hobbyists actually find it.
- WordPress
- WooCommerce
- Local SEO
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Product · In development
Reef Harmony (opens in a new tab)
A hobby-first home for reef keepers: tank profiles, private or public journals, and parameter tracking — with a feed built on who you follow, not ads or algorithms.
- Product strategy
- Web
- iOS
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Personal project · Editorial
Garage After Hours (opens in a new tab)
A guide to turning the garage into a space worth staying up for — practical upgrade guides, an interactive layout builder, and a free printable planning workbook.
- Editorial
- Interactive tool
- Newsletter
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Own business · Web store
Coralicious Frags (opens in a new tab)
The storefront for my own Sacramento-area coral farm — a live WYSIWYG inventory with monthly drops and wish lists, built around local pickup.
- Next.js
- Inventory
- Local pickup
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Own business · Brand & store
Read & Root (opens in a new tab)
A botanical book box and plant shop under AW Ventures — hand-wrapped blind-date books, curious plants, and a storefront built around the unboxing.
- Brand identity
- Subscriptions
- E-commerce
Have something that should be on this list?
hi@alexwhedbee.com →